Uptake of Health Microinsurance among the Informal Sector in Kenya

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This book provides detailed research-based evidence on the key role Health Microinsurance (HMI) play in boosting the long-term growth of an economy. In Kenya the right to health is a fundamental human right guaranteed in its Constitution. However, the high cost of healthcare in Kenya limits access to these services for many, given that 56 per cent of the population lives below the poverty line earning less than one dollar a day. As a result, out of pocket payment for health services pushes about 1.48 million Kenyans below poverty line. This study examined how perceived value proposition (PVP), bidirectional communication (BC), social capital (SC) and informal sector culture (ISC) affects the uptake of health microinsurance among informal sector workers in Kenya while being moderating effect of mobile telephone technology (MTT). the study revealed ISC, PVC and BC and SC had significant joint influence on uptake of HMI. However, the contribution of SC to the joint influence was found negative. This book is certainly relevant to innovators in the health sectors and microinsurance ecosystem, policy makers, Insurance Underwriters, Insurance Regulators, Learning Institutions and researchers in the informal sector.

Mr. John Odhiambo Magambo OP. Holder of Doctor of Business Administration with Specialization in International Business (Health Microinsurance) Masters of Business Administration (MBA) (Finance and Entrepreneurship). Post Graduate Diploma in Global Social Sustainable Entrepreneurship (GSSE). Bachelor of Business Management (BBM) (Finance and Banking) and Diploma in Business Management. He is Adjunct Faculty USIU-AFRICA, Chairman of Doctorial Association of Eastern Africa (DAEA), an experienced Entrepreneur with over 30 years of practice. A Director of United Kenya Club- Current Chair of Audit Committee, Investment and Strategy Director Siam Investments Ltd, Director of Finance TRV Office Plaza Management Ltd, Director Capital Hill Securities Ltd, Zonal Moderator Lay Dominican Eastern Zone (Kenya, Uganda, Ruanda, Burundi), Vice Moderator St. Cathrine of Siena Pro-chapter, Nairobi, Kenya.

Levi Mbugua is an Associate Professor of Statistics at the Technical University of Kenya. He holds a PhD and Master of Science in Applied Statistics. His interests are in Structural Equation Modelling, Stochastic Differential Equations and Analysis of Moments of Structures. He has published widely in peer reviewed journals and currently he is the Director, School of Mathematics and Actuarial Sciences. Levi has extensive experience in career and has done research aimed at upscaling and unlocking opportunities in business, medical field and in social sciences using market intelligence models and analytics. He has natured complex partnerships, identifying local needs within global context and has worked both internally and externally across traditional disciplines in  technology transfer.

Prof. Warue is a PhD holder in Business Administration and Management (Banking & Finance), Master of Business Administration (MBA) in banking and finance option, Master in Banking and Finance with a focus in Microfinance (MBF), Bachelor in Business Administration (BBA) and Diploma in Business Education. She is a teacher by profession and a trainer of trainers (TOT).Prof. Warue is a professor of Business Administration and Management working with Africa International University (AIU) and currently Dean School of Business & Economics of AIU. Prof. Warue has written 6 books including Linking Non-Performing Loans, Bank Specific and Macroeconomic Factors. The Case Kenyan Commercial Banks; The Bottom-Up Approach- To Empower and Employ Our Youth by Using Our Waste and Jua Kali Working Places; Principles and Practices of Microfinance in Kenya, Guidelines On Doctoral Research and Supervision”; A Kenyan Jual Kali Manual for the Informal Sector and The Rural Universities: DAEA’s Case for Rural Universities in Kenya.

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