Entrepreneurship: The Drive to Innovation



The book “Entrepreneurship: The Drive to Innovation” is a must read and timely for academicians and students, practitioners and policy makers. The author, in this insightful treatise, has developed into details by discussing the overview perspective of entrepreneurship including examining the contemporary issues and emerging trends in entrepreneurship. This book brings out the ‘bolts and nuts’ in the field of entrepreneurship – it presents the contemporary thinking on entrepreneurship and the key antecedents. The book covers wide ranging topics in four major sections/parts organized in 27 chapters. It discusses perspectives of entrepreneurship, business start-ups, management for small business and a host of special areas including business counseling and consulting, social entrepreneurship, business incubators and youth entrepreneurship. This book is not only an addition to literature as a handbook of entrepreneurship, but sets a conceptual and practical framework for entrepreneurship to four categories of stakeholders: i) as a discipline of study for the academician who is lecturing and conducting research; ii) to the manager who intends to be innovative and improve in his managerial functions; iii) to the innovative entrepreneur who wants to be creative and competitive in growing their enterprises and iv) to the policy maker who wants to develop conducive policies to enhance the development of entrepreneurship in the economy.

The author is currently a Senior Lecturer of Entrepreneurship and Marketing and Dean, School of Business and Management Sciences at University of Eldoret. He also previously taught at Kabarak University and Kitale Technical Training Institute. He holds a PhD in Business Administration (Enrepreneurship Development) from Kabarak University, Master of Business Administration from Moi University, Higher Diploma in Entrepreneurship Development and Diploma in Education from Kenya Technical Teachers College. He has wide experience in teaching, research and consultancy in the Small Enterprise Sector and management. He has undertaken consultancy and training assignments for several organizations including World Vision, International Finance Corporation, British Council, Barclays Bank and Bamburi Portland Company among others. He is a member of Marketing Society of Kenya. Besides teaching, he has published widely in refereed journals and a number of his articles have been cited by many scholars in the field of entrepreneurship.


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