Headteachers’ Response to the “Marketing Concept”: Schools in England and Reflections on Kenya’s Educational System



This book assesses the role of experience in ideas of headteachers about marketing their schools and examines the freedom of heads in defining their own role, interpreting the ‘Market’ and assessing the impact of changing national policies in education. The book is important for historical understanding of education: in understanding the challenges encountered by the head teacher in the process of ‘marketing the school’ and finding a personal strategy for its pursuit. It also has importance not only in terms of the school as an organization and how its members cope with the ‘system’, but also in terms of the decision-making structure in the school and in the wider community. The author provides a reflection on the situation in Kenya and the relevance of the findings of this work to further research on the role of headship in Kenyan schools. This book is quite resourceful for teachers, headteachers, education officers and all students of educational administration and management.

[The subject of this book is very relevant not only to the educational system of Britain (England) where the analysis is based, but for the Kenyan situation in which there is increasing demand for better education, quality assurance and stiff competition between schools – Dr. J. B. Okong’o
Moi University, Eldoret, Kenya]

Prof Henry K. Kiplangat is the Vice Chancellor of Kabarak University, Kenya. He holds a PhD from the Catholic University of Eastern Africa, Nairobi, MA in Education from the University of Lancaster, UK, B.Ed (Arts) from Kenyatta University, Kenya, and a Certificate in Corporate Governance from the Centre for Corporate Governance, Kenya. His area of research is Educational Administration and Planning. Prof Kiplangat served as a School Principal for 20 years (Six years at Sacho High School and fourteen years at Moi High School-Kabarak). He is a recipient of Moran of the Order of the Burning Spear (MBS) and the Order of the Grand Warrior of Kenya (OGW) awarded by the President of the Republic of Kenya in recognition of his service in the education sector in Kenya. Prof Kiplangat has been a Trainer of trainers at the Kenya Education Staff Institute (KESI), now Kenya Educational Management Institute (KEMI), and a member of the Institute of Directors (IoD). Besides, he is married to Prof. Gladys Jerobon Kiptiony and are blessed with three children.


There are no reviews yet.

Be the first to review “Headteachers’ Response to the “Marketing Concept”: Schools in England and Reflections on Kenya’s Educational System”

Your email address will not be published. Required fields are marked *