Networking Dimensions & Performance of Event Management Ventures in Kenya

Description

Building a network of contacts is crucial in the success of event management ventures. Besides, networking is particularly important for ventures because of their typical lack of structure, poor access to resources such as capital, information and personnel, as well as due to their small size. The aim of this book is to provide entrepreneurs of event management ventures, lecturers, students and practitioners with discussions and arguments on three networking dimensions (Networking Capability, Networking Structure and Networking Dynamics) and how they determine performance of ventures. The book was anchored on empirical research undertaken at DPhil level and may appeal readers and scholars who are concerned with research, writing and developing concepts related to networking. Based on the findings, the author advocates for entrepreneurs and managers of event management ventures to actively participate and involve stakeholders in networking activities as well as formation of associations to manage relationships within the network.

Dr. Jacqueline Cheptepkeny Korir holds a Ph.D. in Tourism Management, Masters in Hospitality Management and a Bachelor of Hotel & Hospitality Management. She is currently a Senior Lecturer at Moi University, School of Tourism Hospitality and Events Management. Besides, she is an entrepreneur in running both a hotel and events management company. She has research interests in events management, entrepreneurship and hospitality operations. Her dream is to author books, out of hands-on experience, that are relevant, applicable and easy to conceptualize in the African setup.